The Lufthansa City Center Annual Summit was held in Braga from June 12th to 14th.
Supported by Turismo de Portugal, Porto and North Convention & Visitors Bureau, Braga City Hall, Guimarães City Hall and the DMC Clube Viajar, the Lufthansa City Center Annual Summit brought together 250 travel agents from 70 countries, showcasing the global reach of the Lufthansa City Center network.
This year's Regional Meeting was a cornerstone for strategic discussions and product management, providing invaluable networking opportunities for LCC managers and owners worldwide.
Organised by Mariana Sousa Pavão, International Promotion Coordinator, with the support of Patrícia Morris and Maria Branquinho, members of the International Promotion team, this summit also included a presentation by the Director of Marketing, Communication, and Sales Support, Madalena Dinis, about the Ofelia de Souza promotional campaign, which promotes Porto and North of Portugal as the ideal destination for hosting events, highlighting the diversity of available venues.
The summit sessions were hosted at the Meliá Braga Hotel & Spa, with social events across Braga and Guimarães. Attendees enjoyed a welcome dinner at Colunata in the Sanctuary of Bom Jesus do Monte, a dinner at Pousada Mosteiro de Guimarães, and a gala dinner at Meliá Braga Hotel & Spa.
The event featured the participation of the President of the Braga City Hall, Ricardo Rio, Filipe Silva from Turismo de Portugal, and the Tourism Councilor of Guimarães, Paulo Lopes Silva.