The Municipality of Vila do Conde, in partnership with Porto and North of Portugal - Convention & Visitors Bureau, has taken an important step by launching its Strategic Tourism Marketing Plan 2025-2030.

The Strategic Tourism Marketing Plan 2025-2030 for the Municipality of Vila do Conde, developed in partnership with Porto and North of Portugal - Convention & Visitors Bureau, also included the collaboration of our consultancy partners, QSP - Marketing Management & Research and Nico Mulder, under the guiding concept "Vila do Conde: Where Culture Embraces the Sea".

This plan represents our collective commitment to aligning local and regional strategies, enhancing Vila do Conde’s tourism competitiveness, and fostering a sustainable and high-quality tourism environment. By emphasizing the municipality’s maritime heritage, supporting local businesses, and integrating sustainability and digital innovation, we are helping to ensure that Vila do Conde not only attracts more visitors but also preserves its unique community identity and quality of life.

This collaboration is a clear example of how Porto and the North of Portugal can support municipalities through strategic consulting, working together to align tourism initiatives across the region and improve international competitiveness.

A special thanks to the Municipality of Vila do Conde for entrusting us with this meaningful project, and to QSP and Nico Mulder, for their dedication and expertise in bringing this vision to life.